Stall Stories

Stop Stalling was a campaign I worked on for Astellas. In marketing a drug to treat overactive bladder (OAB), we concepted a website and series dedicated to busting the stigma around OAB. I was brought in to help with creative direction and scripting for a video series to live within the Stop Stalling campaign.

The end result was Stall Stories, a video series hosted by a comedian and set in a bathroom. There, she interviewed subject matter experts on all things OAB and women’s urinary health. The lighthearted tone was set to help women see the topic as less embarrassing and more something they should feel comfortable discussing with their doctor.

And of course, the videos directed viewers to the Stop Stalling website, where they could find plenty of resources to have informed conversations with their healthcare provider.